Discussion Question4 . What are the special techniques that enterprises can use in their shuffle-building process on the WebThe brand tools are : Personalization , co-creation of content purchase-process streamlining , customization , propellent pricing , and brand communityEnd of Chapter Quiz1 . Media developments that pull to consumers desire to control their media go steady hold _____a . on-screen idiot box program listingsb . blogs and other co-creation of run contentc . belief that the meshing is the outperform source of news2 . The changes in consumer media habits do non seem to be poignant B2B marketsa . trueb . false3 . The concept that describes the strength of a brand is _____a . recall of advertizement detailsb . brand personalityc . brand equity4 . Internet advertising offers a style to reach consumers who are non _____a . current users of the brandb . heavy viewers of TVc . willing to accept cookies5 . Tools for online mark do not include _____a .
price stabilizationb . personalizationc . self-service6 . Which of the following is a true statement around node acquisition on the Interneta . Internet advertising work well alone to guide new guestsb . It is more high-priced to reach qualified customers on the Internet than in any other mediumc . Internet customer acquisition activities should be tightly integrated with offline activities7 . _____ is the advertising method that uses sound , motion , and interactivity to engage visitorsa . Flashb . Rich mediac . Pop-ups8 . Ad percentage is necessary for most sites because...If you involve to get a broad essay, order it on our website:
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