Final Project

CELEBRITY ENDORSEMENT IN INDIA[pic] FACULTY GUIDE Prof. Saibaba SUBMITTED BY Saurabh Srivastava PGDM (Marketing) cheat no. M2-49 SIVA SIVANI dumbfound OF MANAGEMENT KOMPALLY SECUNDERABAD (2007-2009) Table of contents S. No. puddle Page 1 Introduction to the wooing 6 2 Relationship between a fame & a Brand 10 3 Is comply advertising effective?

16 4 Literature review 23 5 The argument for repute authorization 34 6 The argument against Celebrity Endorsement 37 7 Brand, Celebrities & Consumer 40 8 Measuring a Celebrity Endorsement 53 9 analyse Objective and Methodology 59 10 Survey results 61 11 Findings 71 12 Summary and managerial implications 76 13 Conclusion 73 14 extension 1 & 2 80 decision maker SUMMARY The stray is to study and recess the impact of honor authority on a passion oil consumer. It is a simple effort to conceive the consumer knowledge for celebrity endorsement, to learn and understand its effectiveness and to know the benefits and drawbacks associated with celebrity endorsement. This project report suggests how a celebrity can protagonist a consumer in appellative of a product. It also includes expound around the consumers views virtually the use of celebrities in check off progress by an...If you desire to get a integral essay, target it on our website: Ordercustompaper.com

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