Beer Industry

CASE STUDY OF GLOBAL FORCES AND THE EUROPEAN BREWING application squad name : Madagascar Team mottos : Keep moving forward Team constituent: 1. Doan Le Yen Vy 2. Tran Doan Phi Yen 3. scag Thi Phuong Thao 4. Pham Van Binh A PESTEL ANALYSIS Political The evaluate agitate on beer has rose in 2009 by 30% in any(prenominal) countries. The increased tax includes VAT, excise tax, cooperate tax, packaging tax, supply tax, etc. higher(prenominal) taxes lead to higher price of beers. Besides, the governments miscellanea the structures of alcoholic drink tax income. European countries differ in their levels rate of excise, so a change in European policy go forth affect some countries to a greater extent than others. Moreover, there are medium-large differences in taxation between different kinds of alcoholic beverages. Beer is oftentimes stronger taxed than wine. (Wine has a naught excise rate). That is one of the reasons why wine becomes more universal in Nor thern Europe market. sparing The economic downturn has the effect on brewing industry. The accelerating exacerbate in beer sales is a clear sign of a worsening economy, hard put household and weakening spending. both leaders of the beer market, SAB Miller and Heineken hire informed that the role condition has been influent by the widely distributed economic down ignore. Sociolcultural The European lifestyles make changed. There are excessively some autonomous personal effects leading to decreased beer consumption in Europe. In legion(predicate) countries, people prefer toast wine instead of beer. freshly generations of young people also seem to have switched their preferences in favor of pre-mixed drinks and spirits at the cost of beer. In addition, more and more Europeans have sentience of the influence of alcohol on health and fitness. On the other hand, there are trend toward the premium and specialty products merchandise from overseas. Technological Technology has compete important role in brewing indus! try. Beer distributors are utilize different form of engineering science to increase productivity levels and lower costs in forecasting,...If you indispensableness to get a full essay, order it on our website: OrderCustomPaper.com

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