Fast food restaurant Essay

All much(prenominal) forage is categorized as spendthrift provender which bunghole be lively and served quickly. Restaurants and kiosks provide agile viands with localize or preheated ingredients and usuall(a)y served at a packaged form (Pollan, 2009). In the beginning, American hamburger and fries was considered as the tralatitious abstain nutrition simply directly the field has been widely diversified and fodder for thought like pizzas, fish and chips, burgers from McDonalds and Kentucky Fried yellowish etc. are all considered nimble nutrition. desist nutriment marketplace has sh admit an huge and steady evolution. In 2006 al genius the market has reached to $102.4 billion with an annual growth rate of 4. 8% (Adams, 2007). Fast diet chains like McDonalds operate in to a greater extent than 126 countries in sextette continents having to a greater extent than 31,000 restaurants globally (Arndt, 2007). Burger King, a nonher worldwide warm food chain, has op erating rooms in much than 65 countries of the world KFC restaurants located oer 25 countries, Sub guidances is present in 90 countries with total 39,129 restaurants and so and so forrader (Buthrie, Lin & Frazao, 2002). However, according to most of researches, unfaltering food is not at all fit for health and can courtship serious problems.harmonize to Marion Nestle, Chair of pertly York Universitys Department of Nutrition, Food Studies, and world Health, the increased calories in American diets drive from eating more food in command, but in particular more of foods full(prenominal) in fat (meat, dairy, fried foods, mite dishes with added fat), sugar (soft drinks, juice drinks, desserts), and salt (snack foods) (Nestle, 2002 p. 10). This makeup discusses some positive as hale as negative points of taking sporting food. Reasons for popularity Before delving into the positive and negative aspects of devalued food, it seems appropriate if we discuss the reasons of truehearted food popularity.The hesitation is what compels the Americans to eat such indisposed balanced food? The answer of the question is not simple and involves many factors. head start of all, e precise elaboration has its own values, philosophies, and the way to react to the things occurring in their lives. These reactions depend upon the culture they belong too. In present family anatomical structure and busy life it has been observed that the change magnitude communication deficit between advances and children has created a gulf between parents and children.This changed life style, e fussyly in low-income and single-parent families, has compelled the children to take blistery and dispose food more often than infallible (Ritzer, 2000). advertizing also played a major role in change magnitude the fast food popularity in America. According to National crab louse Institute, Commercial advertisers put up l get aheaded that a consistent and bragging(a) presence in th e marketplace is key to achieving and holding market share (National Cancer Institute, 2000). Statistics revealed that in 2004 the total expenditure of divers(prenominal) food items including fast food restaurants was most $11.26 billion. Fast food advertisers gull ethnic minorities directly through their own media outlets and programs. Food items which are advertised for ethnic minorities are usually unbalanced and foaming as compared to the food advertised for general audience (Reyes, 2005). Research conducted in 2005 envisioned that more than 52 percent of food items advertisement published in Latino fashion and social magazines were advertised unhealthy and unbalanced food as compared to 29 percent such advertisements published in general magazines (Duerksen et.al. , 2005).Fast food items announce usually target children in rewrite to create and establish brand verity at an early age (Wiecha et al. , 2006). Among the six brands which hold in enjoyed very strong know ledge in children, four are colligate to food, i. e. Cheerios, McDonalds, Pop-Tarts, and Coke (Comiteau, 2003). These companies relied on the fact that the children would emotionally connected to these companies even in their adulthood (Comiteau, 2003). Nevertheless, recent research shows that consumers prefer to sully fast food from supermarkets.Because they have the percept that supermarkets provide healthier food options ( Advertising and marketing very significantly mold the buying behavior of people and the thought cannot be rejected in totality that frequent use of this unhealthy food is a major cause of increase obesity. According to a study, television receiver advertisements and television viewing is directly associated with popularity of junk food (Bowman et al. , 2004). Advantages of using fast food The introductory and most obvious advantage of fast food is its cost and speed. Fast food is very unaccented and quick to prepare and serve.As discussed above, the nu mber of single parent household is continuously increasing in United States. Such single parents not only have to work to earn a respectable living but also have to prepare food for the family. For such persons fast food is an easy and cost effective solution. Fast food not only prepared at home easily but can also be ordered from fast food restaurants which usually have special offers and deals available to make it cheaper or more cost effective. Fast food comprises and enjoys the biggest orchis of food industry. It has, in United States alone, sale of $120 billion with the help of more than 200,000 restaurants.Fast food industry has been very successful in term of operation expansion by utilizing international franchising. The judicial system of different fast food companies have learned by the passage of meter how to make the most of the sales say-so of a fast food certification by practically adopting an idea by giving it a functional methodology.This is one main cause why fast food franchises have been a symbolisation of success among the contemporary food businesses. Fast food industry gives minimal remuneration and financial benefits to their workers (McDonalds Australia) nevertheless, it provides jobs to approximately 3. 5 million people.