How Subway Restaurant Can Avoid Marketing Myopia Essay

In 1965 seventeen class old Fred Deluca borrowed $1,000 from a conversance Pete Buck and suggested an idea of starting Petes Super Submarines in Bridgeport, Connecticut. This privilege was started to help get through college to study medicine, and in the following year they formed Doctors Associates Inc. to oversee operations of the restaurants as that dealership expanded. The starting underground franchised unit opened in Wallingford, Connecticut. (Subway.com/Subwayroot/)Fred Deluca and Pete Buck advertize on the radio the name Petes Subway to they eventually distinguishable upon the name to Subway in 1968 as we know it today. The first slip they made was putting the restaurant in a poor location. Their first year of business was a learning experience and a challenge. A year later they opened their second store after realizing that profile and marketing were some of the key factors to success. Needless to say Subway restaurants consider come to be very successful franchis es.In 2012, Subway reward CHEMCO with the Social Responsibility Award. CHEMO provides hand soap and a variety of new(prenominal) cleaning and sanitation supplies. The SUBWAY Social Responsibility Award recognizes a supplier that has done the most to create sustainable practices while lessen costs and improving quality in the SUBWAY system, (Subway.com/Subwayroot/) Marketing myopia is managements failure to recognize its view of business. (Boone&Kurtz, 2013)Subways mission disputation is Be the 1 Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience. Some strategies to avoid marketing myopia are Dispose of their soda fountain machine, since sodas are linked to childishness obesity. Subway could also hire employees whose English is more prominent. Incorporate a drive- thru. Subway declares that one of their salads provides five servings of vegetables. While this is technically true, the vast mass of th e servings are iceberg lettuce. Unfortunately, this is one of the least nutritious vegetables available. Salads have quartette grams of fiber.(About.com, 2013). If Subways mission is to be the 1 quick service restaurant (QSR) franchise, whence no one should have to wait on nutrition to be heated in the microwave. Subway promotes itself as a healthy selection to greasy fast food, and this marketing approach has proven very successful. Studies headed up by Brian Wansink, director of the Food and Brand Lab at Cornell University in Ithaca, NY, concluded that Subway has acquired a so-called health halo stack give themselves credit for consume at Subway and indulge in extra treats when they do so.People also underestimate the calories consumed after eating at Subway, as compared to a hamburger fast food franchise, such(prenominal) as McDonalds. (About.com, 2013) In the next ten years maybe Subway understructure deliver just as Pizza Hut and Dominoes. appease to go Global. Develop a method where they can have innocent(p) Wi-Fi days. Set up a KIOSK in store where customers can punch in their own orders. Develop a way the food can stay hot without the use of a microwave, perhaps solar energy (About.com, 2013)