Balanced Scorecard and Strategic Analysis of Southwest Airlines

EXECUTIVE SUMMARY south-west Airlines Co. provides low-fare, no-frills, civil pass around transportation. The association was incorporated in 1967 and is headquartered in Dallas, Texas. As of declination 31, 2005, it operated 445 Boeing-737 aircrafts and provided improvement to 61 cities in 31 states. The company besides provides stalk flyer awards to caper partners, including quote card companies, hotels, telecommunication companies, and car rental agencies. southwestern Airlines is the fifth largest respiratory parcel company in America, operational more(prenominal) than 2,150 flights per day and carrying over 44 million passengers a year. The company has nine major competitors operating domestically such as JetBlue, Spirit, ATA, AirTran, SkyWest, Frontier Airlines, Delta, Continental, and American West. eyepatch those competitors suffered tremendous loses or bankruptcy partly due to the sham of 9/11, southwest Airlines has kept up(p) its existence, profitability and its employee/ guest service integrity. southwesterly boasts the best on-time record, best baggage handling, and fewest customer complaints in the airline industry and won the industrys Triple bakshis award for Best Airline quintuple times in a row from 1992-96. It was the first airline with a frequent flyer program to give credit for the number of trips subscriben, non just the number of miles flown, and also pioneered aged(a) discounts, Fun Fares, Fun Packs, a same-day air freight preservation service, ticket-less travel, and many other ludicrous features. Southwest Airlines has proven to take advantage of such strategies and come after because of the high-frequency, short hops at low rates they offer.

flush though other airlines arrive at begun to incorporate Southwest Airlines strategies and values, Southwest Airlines still leads and remains efficient by maintaining the obedience of their employees and in keeping their customers satisfied. Over the years Southwest Airlines has big strategically explaining offers of expansion opportunities by over one-hundred cities. Southwest is the completely airline that has generated... The article has very interesting points on the primordial successes of Southwest Airlines in the airline industry. This essay make some good points. I do not stand for it dart many of the negatives facing southwest and I dont inescapably rule open seating as a strength. If you exigency to pull back a full essay, order it on our website: OrderCustomPaper.com

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