The Functions of Public Relations

The functions of common relations are distinctive and ?which helps establish and corroborate up lines of talk, understanding, acceptance, and cooperation between an makeup and their macrocosms? (Setiel, 2004, pg. 4). This paper will sidle up organisational and social functions of public relations and identify an issue within the governing picked; Comcast. Further more(prenominal), this paper will address the audiences, bear on both employee and society, which impact organisational and societal functions of Comcast. Functions of PRThe primary goal of public relations is to harmonize internal and outdoor(a) relationships. This is so an placement can enjoy not only the goodwill of every(prenominal) of their publics except also stability and long life (Seitel, 2004, pg. 5). The organisational functions are those activities that look up to or expect organizations as contend to the societal functions, which involve activities that relate to or involve a society. Commu nications heed and employee relations are some examples of organizational functions. Whereas marketing communications and community relations reflect societal functions of public relations. Managing communication is essential in the process of communication to internal and external publics. OrganizationWith over 24 million subscribers, Comcast is unrivaled of the largest cable companies in the United States (Comcast, n.d.). Comcast has become a loss leader in the telecommunications industry. Subscribers receive hundreds of digital channels, high-speed Internet access, VOIP, and more from Comcast.

Comcast?s Pub lic Relations Department is responsible for ! guiding community investment strategies and employee volunteer opportunities as well as managing confirmatory relationships with local, state, and federal elected officials through a frame of circumscribed events and correspondence. Organization IssueAccording to an term located on Comcast clear?s website, Comcast is considered the ?worst bully? in the telecommunications industry (2006). The causation of this article tar line ups several key issues commonly criticized by the organization?s publics. External publics and the author of this article are dissatisfied... If you compliments to get a full essay, order it on our website: OrderCustomPaper.com

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