Analyse the reasons why GBK can achieve higher levels of added value than McDonalds Essay

Customers are much concerned with eat healthier and have in like manner sprain increasingly more interested in the forest of food they are take. Although they indirect request to enjoy a burger they also insufficiency to know its of good case. opposed fast food restaurants like McDonalds, epicurean burger Kitchen (GBK) offers this higher quality food.By offer this higher quality food it attracts customers, it also allows them to charge more as tribe are more willing to correct more for a better quality product than a low quality product, this therefore results in GBK achieving higher trains of added quantify than McDonalds due to this higher quality product. GBK offers a smarter environment than traditional fast food restaurants.This operator that the level of service offered is often higher. This allows GBK to achieve a higher level of added value as they are fling something McDonalds isnt. This is one of their unique selling points. By offering this service it a llows them to charge more because the environment people are eating in is smarter, this therefore means an increment in there added value. Robert Tame, founder of o.k. burger company believes that its not fair active the product. Its also close to the environment you are presenting the burgers in pabulum at GBK is considered to be healthy in comparison to the food sold at McDonalds. Customers are more concerned about eating healthier than they have been before, and GBK offers a more varied and less gram calorie menu. This means that GBK can achieve a higher level of added value than McDonalds because customers wear thint mind paying more for something if its more beneficial to them than some other product on the market. This therefore means that they can achieve this higher level of added value than McDonalds.